COMING SOON! NEW BOOK!
The Blue Cyclone
How to Build, Test, and Launch Products in the Age of AI
Raul Chao and Rebecca Goldberg, faculty at the University of Virginia Darden School of Business, have been teaching about, consulting in, and launching new products for over 20 years.
Now, they distill this wealth of experience and practical wisdom into a new, integrated methodology for prototyping and product development across four archetypes: physical artifacts, digital products, food and beverage, and fashion/apparel—using AI as an accelerator for ideation, research synthesis, prototyping, and iteration.
For product developers, founders, innovation teams, consultants, and executive-education audiences.
Raul Chao
Raul is the Oliver Wight Associate Professor of Business Administration at the University of Virginia Darden School of Business, where he teaches operations management, innovation, and new product development courses. He played an important role in founding the iLab at Darden, helping design and implement the physical space for prototyping and product development. He is a leader in novel curriculum design, having developed a number of experiential courses at the University of Virginia focused on product development and technology commercialization.
He has helped many entrepreneurial ventures and established companies manage their innovation and new product development processes, and he currently serves as an adviser or board member for numerous early-stage ventures. Much of Raul’s research and teaching is based on fieldwork and case studies conducted at companies such as 3M, Microsoft, Whirlpool and Lockheed Martin.
Rebecca Goldberg
Rebecca has been consulting, teaching, and authoring works on new product innovation for two decades. She implements scale-up and innovation models in companies poised for high growth. Her clients have included Global Fortune 100 companies, Fortune 500 companies, privately held companies over $1B, and the US Army and Navy.
She is an Executive Lecturer at the University of Virginia Darden School of Business and has published over 350 works at top universities including UVA, Cambridge, Columbia, Yale, and NYU, as well as dozens of mainstream articles in major publications such as The Washington Post and Bloomberg Businessweek. She coauthored The Lean Anthology: A Practical Primer in Continuous Improvement (Taylor & Francis/Productivity Press, 2014) and is a contributing author to Operations Management: An Integrated Approach, 7th edition (Wiley & Sons, 2020).